by
Camille
Categories: Camille: Modeling and PhotoshootsTags: #featured, Beauty, Camille, Denver Models, Fashion, Gender Queer, LGBT, punk couple, Transgender, Transgender Models
2 Comments
Tag: Transgender
The Recognized Leader in Gender Confirmation Surgery in Colorado
The Recognized Leader in Gender Confirmation Surgery in Colorado
June 12, 2019
Denver Health is proud to be the recognized leader in gender confirmation surgery (commonly known as gender reassignment surgery) in Colorado and the surrounding states. This year, Denver Health is doubling the number of gender confirmation surgeries to reduce wait times for patients, now offering both male-to-female and female-to-male surgeries.
See why Denver Health is leading the way in gender confirmation surgeries.
“We’ve worked hard to build a program that is competent and compassionate, and we’ll do everything we can to take good care of you and your family,” said gender confirmation surgeon and OB-GYN Jennifer Hyer, M.D.
Denver Health’s gender confirmation surgeons have trained under Dr. Marci Bowers, a world-renowned pioneer in the field of gender confirmation surgery.
“This is a huge surgery. It’s a huge surgery that changes a lot about your life, but it’s not the end all, be all to your transition,” Dr. Hyer pointed out.
The following gender confirmation surgeries and procedures are now offered at Denver Health:
• Bottom surgery including vaginoplasty, hysterectomy, orchiectomy
• Metoidioplasty (in development)
• Top surgery including breast augmentation and chest reconstruction
• Facial feminization surgery or FFS
• Hormone replacement therapy or HRT
• Tracheal shave
Gender confirmation patient Camille Hansen explained her decision to come to Denver Health for the surgery: “For me, I wanted to go deeper with it, not just be a girl when I have women’s clothing on.”
When Hansen woke up from her surgery, one of the first things she said was, “I feel like I’m in the right body.”
Denver Health is the only hospital in Colorado that offers a continuum of health care before, during and after transgender surgeries. Care for the transgender community includes primary care (doctor’s visits), behavioral health (psychologists/psychiatrists) and follow-up health care plans.
“Denver Health is special for the LGBTQ community because we offer care throughout your lifetime,” Dr. Hyer said. “It’s a pretty special thing that I don’t think a lot of healthcare systems have.”
Hansen added, “I feel like I can help other girls go through this and be like, seriously, it’s amazing, it’s safe, you know, if you have an inkling that you want to do this, Denver Health is the place to do it.”
Gender confirmation patient Adr’yan Brown appreciated the special attention he received before and after his surgery. “The care team here is great,” he said.
For Dr. Hyer, it’s more than just another surgery. “This surgery is important to me because it really, truly changes people’s lives.”
Original Link accessed on 06/12/2019
Gender Rebel: Transgender and Gender Variant Music Artists Playlists
Social Media Marketing for Transgender Fashion Models: Part Seven: Discussion
Discussion
When researchers tackled the broad topic of new media marketing, their research can come to a complete halt as a result of so many social media platforms. According to the author of the book Instagram Power by Jason G. Miles mobile platforms dominate the market with social media sites. Miles, 2014, explains, “The world is migrating to mobile devices. These powerful new handheld tools include iPhones, iPads, Kindle, and similar Internet-enabled products. The worldwide adoption of these web-enabled tools is revolutionizing the online experience, including social media marketing” (Miles 2012, pg XV). Mobile-based social media APPS dominate the market and platform used by potential clients and consumers. In the fall of 2012, Instagram surpassed 100 million users (Miles, 2012) showing the migration to mobile as a large potential marketing tool. For fashion models, this photograph based social media site is ideal for showcasing print work and the aesthetics of a fashion model. In the book, Instagram Power 2012, author Jason Miles explains the role Instagram plays in the mobile social media market. Miles states, “Instagram is the breakout social network of the iPhone revolution. In less than two years, it has grown into a full-fledged social network. The pace of user adoption went from 887,00 daily active users to 7.3 million” (Miles, 2012, pg 3).
Research has shown that of all the social media platforms, Instagram is the most successful platform for new media marketing in the fashion industry. According to the fashion article by Influence marketing company MediaKix, “For those seeking success in today’s modeling landscape, Instagram is just as important as the runway. Before the social media boom, models used opportunities like Fashion Week and magazine shoots to kickstart their careers.
Today, though, a new category of social media influencers and models has emerged through Instagram. To find out who has the industry buzzing and who might be the next big talent, we’ve compiled a list of Instagram’s most famous traditional and Instagram models who are making a name for themselves one post at a time” (MediaKix.com 2018). The term Instagram Model is also an industry term that has submerged from the fashion culture with the expansion of models using Instagram as their primary platform for new media marketing.
To keep the focus and scope of this research paper, we will analyze the use of Instagram as a new media platform for fashion model self-promotion. Below is a SWOT analysis of Instagram as a social media platform for new media marketing.
Strength
• Massive audience reach (Both Personal and Professional)
• High engagement levels
• A way to engage with audiences that adds value
• Hashtags to capitalize on real-time trends
• A way to engage with readers and prospective readers in a channel that they love
• Established platform with many industry people already accessible with Instagram accounts
• Easy to show collaborations with industry professionals using hashtags and Instagram handle tagging.
• Developed on a mobile platform
Weakness
• Oversaturation
• Possible view as “entry level” model
• Self-contained traffic
• Photo based posts only
Threats
• Established agency websites
• The growth of model specific social media platforms
• Not used as a professional tool in most professional industries (Link’d In)
• Facebook and Twitter are more established with algorithms to drive paid business
• Limited activism posts
Opportunities
• Instagram is moving toward paid presence vs. organic presence
• Platform avoids social commentary compared to Facebook and Twitter
• Able to link to a Facebook Professional page to expand social media presence
Amiee Song has used Instagram as a platform for presence in the fashion world. In her book, “Capture Your Style” Fashion blogger Diane Von Furstenberg opens the book with “As one of the fashion industry’s most influential bloggers, Amiee Song is living her American Dream. With one perfectly curated Instagram photo at a time, she has become a symbol of today’s successful, stylish young women” (Song 2016 pg 06). The platform of Instagram continues to be a successful platform for individuals to showcase their lifestyle while presenting a fashion portfolio to be shopped by modeling agents and brand ambassadors. The use of Instagram has helped launch multiple modeling careers, both within the Transgender community and the Cisgender modeling population. By using this successful platform used by many models within the fashion industry, Transgender fashion models can take advantage of adding their voice and lifestyle to the market via Instagram.
BIBLIOGRAPHY
Bauch, Anita De. 2016. “How to Model Without an Agency.” New Haven Publishing Ltd.
Bendoni, Wendy. 2007. “Social Media for Fashion Marketing: Storytelling in a Digital World.” London: Bloomsbury Visual Arts.
Bornstein, Kate. 2013. My New Gender Workbook: a Step-by-step Guide to Achieving World Peace Through Gender Anarchy and Sex Positivity. 2nd ed. New York: Routledge.
Campos, Maria Consuelo Cunha. 1999. “Roberta Close and M. Butterfly: Transgender, Testimony and Fiction.“ Estudos Feministas 7: 37-52, Accsessed April 21,2018, https://search-proquest-com.du.idm.oclc.org/docview/60367113?accountid=14608.
Carroll, Henry. 2017. “Read This If You Want to Be Instagram Famous.” Read This. London: Laurence King Publishing, Ltd.
Carlsbad. 2018. “Fashion Industry Still Lacks Inclusivity, Transgender Model Says”. (2018, Mar 13). University Wire Accessed April 20, 2018, https://search-proquest-com.du.idm.oclc.org/docview/2013197109?accountid=14608
Charlesworth, Alan. 2014. “Digital Marketing: a Practical Approach.” second ed. Abingdon, Oxon: Routledge, Taylor & Francis Group.
Cope, Jon, and Dennis Maloney. 2016. “Fashion Promotion in Practice.” Required Reading Range. London: Fairchild Books, an imprint of Bloomsbury Publishing, PLC.
Council of Fashion Designers of America. 2015. “Designers on Instagram: #fashion.” New York: Abrams.
Entwistle, Joanne, and Ashley Mears. 2012. “Gender on Display: Performativity in Fashion Modelling.” Sage Journal. http://journals.sagepub.com.du.idm.oclc.org/doi/abs/10.1177/1749975512457139 (accessed May 4, 2018).
Harris, Clare. 2017. “The Fundamentals of Digital Fashion Marketing.” Fundamentals. London: Bloomsbury.
Holland, Gwyneth, and Rae Jones. 2017. “Fashion Trend Forecasting.” London: Laurence King Publishing.
Keegan, Cael M. 2016. “Revisitation: a Trans Phenomenology of the Media Image.”MedieKultur: Journal of Media and Communication Research 32, no. 61.
Krueger, Alyson. 2017. Transgender Models Find A Home. New York Times, March 3.
MacPherson, Marko, Shawn Dahl, and Nicole Phelps. 2017. Digit@l Girls: Fashion’s New Tribe : Risk Takers, Rule Breakers, and Disrupters.” New York: Rizzoli.
Peoples, Landon. 2018. For The Modeling Industry, The Future Is Transgender. Refinery 29, February 7. https://www.yahoo.com/lifestyle/modeling-industry-future-transgender-140000971.html.
PR Newswire. 2013. “Suddenly fem(TM) features new local rising M2F transgender model, mercedes demarko, in 2013 spring fashion launch catalog.” PR Newswire Accessed April 20, 2018, https://search-proquest-com.du.idm.oclc.org/docview/1339471074?accountid=14608
Press, Debbie. 2004. “Your Modeling Career: You Don’t Have to Be a Superstar to Succeed.” 2nd ed. New York: Allworth Press.
Sayej, Nadja. 2017. These Trans Modeling Agencies Pave the Runway for Transgender Acceptance They’re creating a more inclusive fashion industry. Vice Impact, July 18. https://impact.vice.com/en_us/article/qvpnnq/these-trans-modeling-agencies-pave-the-runway-for-transgender-acceptance.
Siemen, Thora. 2017. How Did An Entire Group Of People Become A Fashion Trend?. Refinery 29, November 16. https://www.refinery29.com/2017/11/180669/transgender-fashion-models-rights(accessed May 5, 2018).
Sherman, Gerald J., and Sar Perlman. 2010. “Fashion Public Relations.” New York: Fairchild Books.
Sinha, Chinki. 2017, “How a Nepalese transgender model fought her way to Lakme India Fashion Week.“India Today, Accessed April 20,2018, https://search-proquest-com.du.idm.oclc.org/docview/1863316059?accountid=14608
Song, Aimee. 2016. “Capture Your Style: Transform Your Instagram Images, Showcase Your Life, and Build the Ultimate Platform.” New York: Harry N. Abrams.
Strashko, Stav. 2016 “Born Identity.” Teen Vogue, 06, 94-n/a. Accessed April 18,2018, https://search-proquest-com.du.idm.oclc.org/docview/1795970682?accountid=14608.
Swami, Viren, and Emilia Szmigielska. 2012. “Body image concerns in professional fashion models: Are they really an at-risk group?” Elsevier. http://www.elsevier.com/locate/psychres.
Teich, Nicholas M. 2012. “Transgender 101: A Simple Guide to a Complex Issue.” New York: Columbia University Press.
Tuten, Tracy L., and Michael R. Solomon. 2015. “Social Media Marketing.” 2nd ed. Los Angeles: Sage.
Volmers, Eric. March 9, 2018. “Aiming High in The World of Fashion; ‘An Incredible Story’: Trans Model’s Journey from Instagram to Paris.” Edmonton Journal, Accessed April 20, 2018, https://search-proquest-com.du.idm.oclc.org/docview/2012383240?accountid=14608.
Wolstencroft, Dauphin. 2017. “Transgender: Anjali Lama: The World’s First Transgender Runway Supermodel.” New York: Independently published.
http://www.mediakix.com. 2018. “Top Instagram Models: Infographic of New IG Models.” Accessed May 19, 2018. http://mediakix.com/wp-content/uploads/2017/08/Top-Instagram-Models-Infographic-New-IG-Model.jpg.
Social Media Marketing for Transgender Fashion Models: Part Six: Solution
Solution
The solution that is presented by researchers and myself is the use of social media marketing to gain exposure and raise awareness for the Transgender community. The most striking case was the study of Andreja Pejic (notable transgender model/actor) in the published book “Digit@l Girls” by authors MacPherson, Marko, Shawn Dahl, and Nicole Phelps. (McPaterson, Dahl, and Phelps 2017, pg 102). In this book, the authors present the solution as, “The fashion media landscape has evolved drastically with the emergence of fashion’s newest vanguard of pioneering women, whose unique takes on fashion and beauty have propelled them to become true powerhouse personalities. This is done via their blogs, websites, and social-media profiles” (McPaterson, Dahl, and Phelps 2017, pg 10). This case study shows the success of Transgender fashion model Andreja Pejic’s use of social media marketing to gain acceptance and recognition in the fashion industry with the use of digital media.
A second striking case study was presented by author Eric Volmers in his article “Aiming High in The World of Fashion; ‘An Incredible Story’: Trans Model’s Journey from Instagram to Paris” (Volmers 2018). This article follows the Transgender fashion model Harlow Monroe who has used the social media platform of Instagram to propel her career as an international Transgender Fashion Model. In this article Volmers states, “Less than six months ago, Harlow Monroe’s modeling career consisted of posting photos of herself on Instagram. They were generally taken by friends and featured Monroe in a variety of supermodel poses. Since she had always dreamed of being a model, she began tagging the photos accordingly: #fashionmodel, #model, #modellife. Which may be why the pictures initially caught the attention of Chantale Nadeau, a Toronto modeling agent who most recently discovered up-and-coming Canadian teen model Emma Arruda” (Volmers 2018).
This concept has led Transgender models to the skill set needed to be marketing professionals themselves on a platform of social media. Successful Instagram cisgender model Amiee Song presents her successful tactics of Instagram media marketing in her book, “Capture Your Style: Transform Your Instagram Images, Showcase Your Life, and Build the Ultimate Platform” (Song 2016). In her approach, Song explains the importance of lifestyle marketing by connecting a lifestyle to the modeling photographs to appeal to a larger following. This formula of success seems to fit the needs of the Transgender modeling community to use social media platforms such as Instagram to advocate for Transgender equality while presenting themselves as fashion models who live the Transgender lifestyle.
To dive deeper into the digital fashion marketing solution, academic textbooks such as author Claire Harris’s “The Fundamentals of Digital Fashion Marketing” (Harris 2017) takes our research into a practical step by step guide to accomplish the goal of lifestyle marketing using the platform of digital and social media. The opening statement in the books lays down the purpose of the books as, “The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today’s graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats” (Harris 2017 pg 4). This final proposed solution by researchers and Transgender models helps models bridge the gap between the idea of necessary social media presence to using these tools professionally as a career tool.
BIBLIOGRAPHY
Bauch, Anita De. 2016. “How to Model Without an Agency.” New Haven Publishing Ltd.
Bendoni, Wendy. 2007. “Social Media for Fashion Marketing: Storytelling in a Digital World.” London: Bloomsbury Visual Arts.
Bornstein, Kate. 2013. My New Gender Workbook: a Step-by-step Guide to Achieving World Peace Through Gender Anarchy and Sex Positivity. 2nd ed. New York: Routledge.
Campos, Maria Consuelo Cunha. 1999. “Roberta Close and M. Butterfly: Transgender, Testimony and Fiction.“ Estudos Feministas 7: 37-52, Accsessed April 21,2018, https://search-proquest-com.du.idm.oclc.org/docview/60367113?accountid=14608.
Carroll, Henry. 2017. “Read This If You Want to Be Instagram Famous.” Read This. London: Laurence King Publishing, Ltd.
Carlsbad. 2018. “Fashion Industry Still Lacks Inclusivity, Transgender Model Says”. (2018, Mar 13). University Wire Accessed April 20, 2018, https://search-proquest-com.du.idm.oclc.org/docview/2013197109?accountid=14608
Charlesworth, Alan. 2014. “Digital Marketing: a Practical Approach.” second ed. Abingdon, Oxon: Routledge, Taylor & Francis Group.
Cope, Jon, and Dennis Maloney. 2016. “Fashion Promotion in Practice.” Required Reading Range. London: Fairchild Books, an imprint of Bloomsbury Publishing, PLC.
Council of Fashion Designers of America. 2015. “Designers on Instagram: #fashion.” New York: Abrams.
Entwistle, Joanne, and Ashley Mears. 2012. “Gender on Display: Performativity in Fashion Modelling.” Sage Journal. http://journals.sagepub.com.du.idm.oclc.org/doi/abs/10.1177/1749975512457139 (accessed May 4, 2018).
Harris, Clare. 2017. “The Fundamentals of Digital Fashion Marketing.” Fundamentals. London: Bloomsbury.
Holland, Gwyneth, and Rae Jones. 2017. “Fashion Trend Forecasting.” London: Laurence King Publishing.
Keegan, Cael M. 2016. “Revisitation: a Trans Phenomenology of the Media Image.”MedieKultur: Journal of Media and Communication Research 32, no. 61.
Krueger, Alyson. 2017. Transgender Models Find A Home. New York Times, March 3.
MacPherson, Marko, Shawn Dahl, and Nicole Phelps. 2017. Digit@l Girls: Fashion’s New Tribe : Risk Takers, Rule Breakers, and Disrupters.” New York: Rizzoli.
Peoples, Landon. 2018. For The Modeling Industry, The Future Is Transgender. Refinery 29, February 7. https://www.yahoo.com/lifestyle/modeling-industry-future-transgender-140000971.html.
PR Newswire. 2013. “Suddenly fem(TM) features new local rising M2F transgender model, mercedes demarko, in 2013 spring fashion launch catalog.” PR Newswire Accessed April 20, 2018, https://search-proquest-com.du.idm.oclc.org/docview/1339471074?accountid=14608
Press, Debbie. 2004. “Your Modeling Career: You Don’t Have to Be a Superstar to Succeed.” 2nd ed. New York: Allworth Press.
Sayej, Nadja. 2017. These Trans Modeling Agencies Pave the Runway for Transgender Acceptance They’re creating a more inclusive fashion industry. Vice Impact, July 18. https://impact.vice.com/en_us/article/qvpnnq/these-trans-modeling-agencies-pave-the-runway-for-transgender-acceptance.
Siemen, Thora. 2017. How Did An Entire Group Of People Become A Fashion Trend?. Refinery 29, November 16. https://www.refinery29.com/2017/11/180669/transgender-fashion-models-rights(accessed May 5, 2018).
Sherman, Gerald J., and Sar Perlman. 2010. “Fashion Public Relations.” New York: Fairchild Books.
Sinha, Chinki. 2017, “How a Nepalese transgender model fought her way to Lakme India Fashion Week.“India Today, Accessed April 20,2018, https://search-proquest-com.du.idm.oclc.org/docview/1863316059?accountid=14608
Song, Aimee. 2016. “Capture Your Style: Transform Your Instagram Images, Showcase Your Life, and Build the Ultimate Platform.” New York: Harry N. Abrams.
Strashko, Stav. 2016 “Born Identity.” Teen Vogue, 06, 94-n/a. Accessed April 18,2018, https://search-proquest-com.du.idm.oclc.org/docview/1795970682?accountid=14608.
Swami, Viren, and Emilia Szmigielska. 2012. “Body image concerns in professional fashion models: Are they really an at-risk group?” Elsevier. http://www.elsevier.com/locate/psychres.
Teich, Nicholas M. 2012. “Transgender 101: A Simple Guide to a Complex Issue.” New York: Columbia University Press.
Tuten, Tracy L., and Michael R. Solomon. 2015. “Social Media Marketing.” 2nd ed. Los Angeles: Sage.
Volmers, Eric. March 9, 2018. “Aiming High in The World of Fashion; ‘An Incredible Story’: Trans Model’s Journey from Instagram to Paris.” Edmonton Journal, Accessed April 20, 2018, https://search-proquest-com.du.idm.oclc.org/docview/2012383240?accountid=14608.
Wolstencroft, Dauphin. 2017. “Transgender: Anjali Lama: The World’s First Transgender Runway Supermodel.” New York: Independently published.
http://www.mediakix.com. 2018. “Top Instagram Models: Infographic of New IG Models.” Accessed May 19, 2018. http://mediakix.com/wp-content/uploads/2017/08/Top-Instagram-Models-Infographic-New-IG-Model.jpg.
Social Media Marketing for Transgender Fashion Models: Part Five: Literature Review
Literature Review
In approaching this problem, others have approached it with the aim of learning best practices that applied to model careers as a transgender fashion model. The best way to evaluate the issues to move towards an understanding was to research those who have written on the subject. I wanted to find articles with a Transgender model’s personal experience to site the lack of inclusion first hand. The goal was to see if this observation was shared by Transgender models in the fashion industry to gain perspective on the topic.
The articles found by my research stemmed from resources such as The New York Times article “Transgender Model Finds a Home” (Krueger, 2017) and Refinery 29’s article “How Did an Entire Group of People Become a Fashion Trend?” (Siemens, 2017). These articles reassured investigators that the problem of the fashion world lacks the inclusion of transgender models and this was a discussion within the industry. Reading that the dialogue of this problem has begun in periodicals and internet magazines gave a foundation for my research. I discovered that a lack of inclusivity of Transgender models was relevant and the solution to this unique problem was one that both Transgender models and the fashion industry wanted to solve.
The next level of research reflected was the book in print on the fashion industry with proposed solutions and best practices to be implemented into the Transgender model’s career. Books on modeling careers such as “Your Modeling Career” by Debbie Press (Press, 2004) to lay down the framework of the modeling career process. These books gave me a baseline for what is seen as a normal career path within the fashion modeling profession. Biographies on transgender models such as the book “Transgender Anjali Lama: The World’s First Transgender Runway Supermodel” (Wolstencroft, 2016) helped analyze how Transgender models can become successful in a gender orientated profession. All of these publications pointed to using new media marketing as a way to build presence and activism within the fashion community to show the need for expanding the world of fashion models to include members of the transgender community. With this solution in mind, I expanded to published books on the fundamentals of new media. The title I use the most frequent for this part of my research was “The Fundamentals of Digital Fashion Marketing” by Clare Harris and Social Media for Fashion Marketing: Storytelling in a Digital World by Wendy K. Bendoni. The books have served as textbooks used in academic on practice and theories on new media and social media marketing.
The academic world has also published printed material to peer-reviewed articles on the subject of Transgender models in the fashion industry. These articles were accessed from The Denver University Library using the Compass, an academic resource tool used by The University of Denver masters and doctoral students. The Sage Publication peer-reviewed article “Gender on Display: Performativity in Fashion Modeling” (Entwistle and Mears, 2012) served as an anchor for academic integrity. This article approached the same topic regarding questioning gender normative culture and how this can hinder the presence of transgender fashion models into the industry. For a first-hand account of a transgender fashion model the University Wire article “Fashion Industry Still Lack Inclusivity, Transgender Model Says” (Carlsbad, 2018) reiterated that this problem was still in exitance as of March of 2018.
BIBLIOGRAPHY
Bauch, Anita De. 2016. “How to Model Without an Agency.” New Haven Publishing Ltd.
Bendoni, Wendy. 2007. “Social Media for Fashion Marketing: Storytelling in a Digital World.” London: Bloomsbury Visual Arts.
Bornstein, Kate. 2013. My New Gender Workbook: a Step-by-step Guide to Achieving World Peace Through Gender Anarchy and Sex Positivity. 2nd ed. New York: Routledge.
Campos, Maria Consuelo Cunha. 1999. “Roberta Close and M. Butterfly: Transgender, Testimony and Fiction.“ Estudos Feministas 7: 37-52, Accsessed April 21,2018, https://search-proquest-com.du.idm.oclc.org/docview/60367113?accountid=14608.
Carroll, Henry. 2017. “Read This If You Want to Be Instagram Famous.” Read This. London: Laurence King Publishing, Ltd.
Carlsbad. 2018. “Fashion Industry Still Lacks Inclusivity, Transgender Model Says”. (2018, Mar 13). University Wire Accessed April 20, 2018, https://search-proquest-com.du.idm.oclc.org/docview/2013197109?accountid=14608
Charlesworth, Alan. 2014. “Digital Marketing: a Practical Approach.” second ed. Abingdon, Oxon: Routledge, Taylor & Francis Group.
Cope, Jon, and Dennis Maloney. 2016. “Fashion Promotion in Practice.” Required Reading Range. London: Fairchild Books, an imprint of Bloomsbury Publishing, PLC.
Council of Fashion Designers of America. 2015. “Designers on Instagram: #fashion.” New York: Abrams.
Entwistle, Joanne, and Ashley Mears. 2012. “Gender on Display: Performativity in Fashion Modelling.” Sage Journal. http://journals.sagepub.com.du.idm.oclc.org/doi/abs/10.1177/1749975512457139 (accessed May 4, 2018).
Harris, Clare. 2017. “The Fundamentals of Digital Fashion Marketing.” Fundamentals. London: Bloomsbury.
Holland, Gwyneth, and Rae Jones. 2017. “Fashion Trend Forecasting.” London: Laurence King Publishing.
Keegan, Cael M. 2016. “Revisitation: a Trans Phenomenology of the Media Image.”MedieKultur: Journal of Media and Communication Research 32, no. 61.
Krueger, Alyson. 2017. Transgender Models Find A Home. New York Times, March 3.
MacPherson, Marko, Shawn Dahl, and Nicole Phelps. 2017. Digit@l Girls: Fashion’s New Tribe : Risk Takers, Rule Breakers, and Disrupters.” New York: Rizzoli.
Peoples, Landon. 2018. For The Modeling Industry, The Future Is Transgender. Refinery 29, February 7. https://www.yahoo.com/lifestyle/modeling-industry-future-transgender-140000971.html.
PR Newswire. 2013. “Suddenly fem(TM) features new local rising M2F transgender model, mercedes demarko, in 2013 spring fashion launch catalog.” PR Newswire Accessed April 20, 2018, https://search-proquest-com.du.idm.oclc.org/docview/1339471074?accountid=14608
Press, Debbie. 2004. “Your Modeling Career: You Don’t Have to Be a Superstar to Succeed.” 2nd ed. New York: Allworth Press.
Sayej, Nadja. 2017. These Trans Modeling Agencies Pave the Runway for Transgender Acceptance They’re creating a more inclusive fashion industry. Vice Impact, July 18. https://impact.vice.com/en_us/article/qvpnnq/these-trans-modeling-agencies-pave-the-runway-for-transgender-acceptance.
Siemen, Thora. 2017. How Did An Entire Group Of People Become A Fashion Trend?. Refinery 29, November 16. https://www.refinery29.com/2017/11/180669/transgender-fashion-models-rights(accessed May 5, 2018).
Sherman, Gerald J., and Sar Perlman. 2010. “Fashion Public Relations.” New York: Fairchild Books.
Sinha, Chinki. 2017, “How a Nepalese transgender model fought her way to Lakme India Fashion Week.“India Today, Accessed April 20,2018, https://search-proquest-com.du.idm.oclc.org/docview/1863316059?accountid=14608
Song, Aimee. 2016. “Capture Your Style: Transform Your Instagram Images, Showcase Your Life, and Build the Ultimate Platform.” New York: Harry N. Abrams.
Strashko, Stav. 2016 “Born Identity.” Teen Vogue, 06, 94-n/a. Accessed April 18,2018, https://search-proquest-com.du.idm.oclc.org/docview/1795970682?accountid=14608.
Swami, Viren, and Emilia Szmigielska. 2012. “Body image concerns in professional fashion models: Are they really an at-risk group?” Elsevier. http://www.elsevier.com/locate/psychres.
Teich, Nicholas M. 2012. “Transgender 101: A Simple Guide to a Complex Issue.” New York: Columbia University Press.
Tuten, Tracy L., and Michael R. Solomon. 2015. “Social Media Marketing.” 2nd ed. Los Angeles: Sage.
Volmers, Eric. March 9, 2018. “Aiming High in The World of Fashion; ‘An Incredible Story’: Trans Model’s Journey from Instagram to Paris.” Edmonton Journal, Accessed April 20, 2018, https://search-proquest-com.du.idm.oclc.org/docview/2012383240?accountid=14608.
Wolstencroft, Dauphin. 2017. “Transgender: Anjali Lama: The World’s First Transgender Runway Supermodel.” New York: Independently published.
http://www.mediakix.com. 2018. “Top Instagram Models: Infographic of New IG Models.” Accessed May 19, 2018. http://mediakix.com/wp-content/uploads/2017/08/Top-Instagram-Models-Infographic-New-IG-Model.jpg.
Social Media Marketing for Transgender Fashion Models: Part Four: Modeling: A Social Media Approach
Modeling: A Social Media Approach
The sources and the approach to this research project we found in three distinct levels of research available on the topic of Transgender fashion models and the proposed solution these authors and myself have presented. The first level of analysis focused on the journals and periodicals found the right problem of Transgender fashion models. These articles are from a variety of sources including digital based magazines, books in print, and peer-reviewed academic articles that must fit the criteria of a publication date ranging from 2015-2018. The current materials needed to be used to show the relevance of the problem in today’s fashion market to explain the urgency of the problem and its awareness as of the current time frame.
Once this research was in place, it led me to clearly define and understand three topics to understand the subject of inclusivity of Transgender fashion models. These topics were an understanding of the Transgender community and the discrimination they face in the social arena, the standard modeling career path that is not shared by Transgender models but available to cisgender models, and the proposed solution of using social media and new media marketing techniques.
The research of the Transgender community led me to books in publish reaching back to 2012 to understand terms used by the community. To help support these terms I used an academic database search for Transgender discrimination, Transgender fashion, and Transgender with the date range of 2015-2018. I discovered that the terms reflect the information gathered from older books in publications and supported my understanding of the Transgender community and the struggles that are unique to this population. I have added the most common terms in the background section.
The next group of research texts focused on the model who pursues this line of work. This literature ranges from 2004-2018 as the modeling industry saw a change in the early 2000’s with the use of digital media. These resources focused on the career path used by cisgender fashion models and the unique difficulties found in the fashion modeling career path. I wanted to gain a solid understanding of this subject to help differentiate struggles that are common among the cisgender model career path and the efforts common to the Transgender model career path. This comparison and distinction helped lay the foundation of where these two populations diverge to focus on where the problem of inclusion can is discovered.
The final round of research focused on the proposed solution presented by myself and others who have researched this topic previously, the concept of using social media as a platform for self-promotion. The most useful resources on this subject came from college academic textbooks on the issue focusing on social media fashion promotion. These books created a framework to research and validate the proposed solution presented by previous researchers. These academic textbooks also concentrate on other marginalized groups within the fashion industry to share the success of social media campaigns to bring awareness and inclusion from these communities into the fashion modeling world.
These topics and levels of research help gain a broad view to validate if the problem of Transgender model inclusion in the fashion modeling industry is still in existence. The next focused was on the unique struggles within the Transgender community in their professional and social life. The understanding of the areas of differentiation in the model career path to gain an understanding of a solution. Finally, to research to the proposed resolution of social media marketing to test validity if this proposed solution is sound.
BIBLIOGRAPHY
Bauch, Anita De. 2016. “How to Model Without an Agency.” New Haven Publishing Ltd.
Bendoni, Wendy. 2007. “Social Media for Fashion Marketing: Storytelling in a Digital World.” London: Bloomsbury Visual Arts.
Bornstein, Kate. 2013. My New Gender Workbook: a Step-by-step Guide to Achieving World Peace through Gender Anarchy and Sex Positivity. 2nd ed. New York: Routledge.
Campos, Maria Consuelo Cunha. 1999. “Roberta Close and M. Butterfly: Transgender, Testimony and Fiction.“ Estudos Feministas 7: 37-52, Accsessed April 21,2018, https://search-proquest-com.du.idm.oclc.org/docview/60367113?accountid=14608.
Carroll, Henry. 2017. “Read This If You Want to Be Instagram Famous.” Read This. London: Laurence King Publishing, Ltd.
Carlsbad. 2018. “Fashion Industry Still Lacks Inclusivity, Transgender Model Says”. (2018, Mar 13). University Wire Accessed April 20, 2018, https://search-proquest-com.du.idm.oclc.org/docview/2013197109?accountid=14608
Charlesworth, Alan. 2014. “Digital Marketing: a Practical Approach.” second ed. Abingdon, Oxon: Routledge, Taylor & Francis Group.
Cope, Jon, and Dennis Maloney. 2016. “Fashion Promotion in Practice.” Required Reading Range. London: Fairchild Books, an imprint of Bloomsbury Publishing, PLC.
Council of Fashion Designers of America. 2015. “Designers on Instagram: #fashion.” New York: Abrams.
Entwistle, Joanne, and Ashley Mears. 2012. “Gender on Display: Performativity in Fashion Modelling.” Sage Journal. http://journals.sagepub.com.du.idm.oclc.org/doi/abs/10.1177/1749975512457139 (accessed May 4, 2018).
Harris, Clare. 2017. “The Fundamentals of Digital Fashion Marketing.” Fundamentals. London: Bloomsbury.
Holland, Gwyneth, and Rae Jones. 2017. “Fashion Trend Forecasting.” London: Laurence King Publishing.
Keegan, Cael M. 2016. “Revisitation: a Trans Phenomenology of the Media Image.” MedieKultur: Journal of Media and Communication Research 32, no. 61.
Krueger, Alyson. 2017. Transgender Models Find A Home. New York Times, March 3.
MacPherson, Marko, Shawn Dahl, and Nicole Phelps. 2017. Digit@l Girls : Fashion’s New Tribe : Risk Takers, Rule Breakers, and Disrupters.” New York: Rizzoli.
Peoples, Landon. 2018. For The Modeling Industry, The Future Is Transgender. Refinery 29, February 7. https://www.yahoo.com/lifestyle/modeling-industry-future-transgender-140000971.html.
PR Newswire. 2013. “Suddenly fem(TM) features new local rising M2F transgender model, mercedes demarko, in 2013 spring fashion launch catalog.” PR Newswire Accessed April 20, 2018, https://search-proquest-com.du.idm.oclc.org/docview/1339471074?accountid=14608
Press, Debbie. 2004. “Your Modeling Career: You Don’t Have to Be a Superstar to Succeed.” 2nd ed. New York: Allworth Press.
Sayej, Nadja. 2017. These Trans Modeling Agencies Pave the Runway for Transgender Acceptance They’re creating a more inclusive fashion industry. Vice Impact, July 18. https://impact.vice.com/en_us/article/qvpnnq/these-trans-modeling-agencies-pave-the-runway-for-transgender-acceptance.
Siemen, Thora. 2017. How Did An Entire Group Of People Become A Fashion Trend?. Refinery 29, November 16. https://www.refinery29.com/2017/11/180669/transgender-fashion-models-rights(accessed May 5, 2018).
Sherman, Gerald J., and Sar Perlman. 2010. “Fashion Public Relations.” New York: Fairchild Books.
Sinha, Chinki. 2017, “How a Nepalese transgender model fought her way to Lakme India Fashion Week.“India Today, Accessed April 20,2018, https://search-proquest-com.du.idm.oclc.org/docview/1863316059?accountid=14608
Song, Aimee. 2016. “Capture Your Style: Transform Your Instagram Images, Showcase Your Life, and Build the Ultimate Platform.” New York: Harry N. Abrams.
Strashko, Stav. 2016 “Born Identity.” Teen Vogue, 06, 94-n/a. Accessed April 18,2018, https://search-proquest-com.du.idm.oclc.org/docview/1795970682?accountid=14608.
Swami, Viren, and Emilia Szmigielska. 2012. “Body image concerns in professional fashion models: Are they really an at-risk group?” Elsevier. http://www.elsevier.com/locate/psychres.
Teich, Nicholas M. 2012. “Transgender 101: A Simple Guide to a Complex Issue.” New York: Columbia University Press.
Tuten, Tracy L., and Michael R. Solomon. 2015. “Social Media Marketing.” 2nd ed. Los Angeles: Sage.
Volmers, Eric. March 9, 2018. “Aiming High in The World of Fashion; ‘An Incredible Story’: Trans Model’s Journey from Instagram to Paris.” Edmonton Journal, Accessed April 20, 2018 https://search-proquest-com.du.idm.oclc.org/docview/2012383240?accountid=14608.
Wolstencroft, Dauphin. 2017. “Transgender: Anjali Lama: The World’s First Transgender Runway Supermodel.” New York: Independently published.
http://www.mediakix.com. 2018. “Top Instagram Models: Infographic of New IG Models.” Accessed May 19, 2018. http://mediakix.com/wp-content/uploads/2017/08/Top-Instagram-Models-Infographic-New-IG-Model.jpg.
Denver Health brings gender surgery back to Colorado
Dr. Jennifer Hyer at Denver Health is one of the few physicians in the U.S. who performs vaginoplasty. “We’ve really underestimated what this surgery does for people,” she said.
DENVER — Denver Health has become a pioneering hospital in gender confirmation surgery.
Only an estimated 10 to 20 physicians in the United States perform vaginoplasty, or male to female reassignment surgery. Denver Health Medical Center now has three of those doctors.
One of their first vaginoplasty patients is a Denver native who says she felt out of place in her own body since childhood.
“I kinda forced my masculinity, and it ended up just being awkward,” Camille Hansen said. “Girls would be like, ‘What are you doing?’ And guys would be like, ‘What are you doing?’ Because I was terrible at it.”
Hansen had been on a five-year wait list for vaginoplasty at a medical facility in California. On the Denver Health wait list, she was number two.
“Everyone’s looked in the mirror and seen a reflection they don’t agree with at some time in their life,” Hansen said. “But, they’re able to correct it with like a haircut or exercise or something. But, when you’re in the wrong body it just, it builds and it builds and it builds – and it never goes away.”
Since last year, San Francisco’s Dr. Marci Bowers has been traveling to Denver to train physicians to perform gender surgeries after her earlier work in Trinidad, where she learned from Dr. Stanley Biber, a pioneer in sex reassignment surgery. Dr. Bowers is widely recognized for developing new techniques that have significantly improved outcomes for transgender patients.
“Gender identity is being more studied nowadays – more accepted as a medical condition,” Denver Health gender surgeon Dr. Rodrigo Da Silva said. “It’s pretty much giving them the identity that they always had, but it was hidden in a body that they didn’t belong to.”
Hansen’s vaginoplasty was performed last July.
“These patients are the happiest patients in the hospital,” Denver Health gender surgeon Dr. Jennifer Hyer said. “After having this huge surgery they have these halos of happiness around them – almost like they’re glowing.”
Dr. Hyer says for some transgender people, the genitalia they’re born with causes extreme discomfort, and this surgery is life-changing.

“It means everything,” Dr. Hyer said. “It’s huge, and I think we’ve really underestimated what this surgery does for people.”
Six months after her surgery, Hansen says everything is better – from work to relationships to just being with herself.
“Every morning, it’s like a brand new lease on life,” she said. “It makes you want to come out of your cocoon and engage in life.”
Denver Health is currently the only hospital in Colorado that offers this surgery.
The hospital’s gender surgery team started their work last May and performed 30 vaginoplasty surgeries in 2018. With a long and growing wait list, they expect to do more than 80 this year.
*Copied from the original article: